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We are the Candidate Attraction Team within Amazon's Workforce Staffing organization, and we're focused on building diverse, sustainable pipelines of talent across the United States. Our mission is to remove barriers to employment and create pathways for people in communities where hiring is most challenging. We work closely with site operations, HR teams, and local partners to understand what's needed in each market and respond with tailored solutions. As a Market Response Specialist, you'll be part of a collaborative group that values ground-level insights and creative problem-solving. We're committed to supporting communities while meeting our hiring goals, and we believe that understanding local dynamics is key to our success. You'll have the opportunity to influence how we approach talent acquisition at scale while building meaningful relationships that extend beyond transactions.
As a Market Response Specialist, you'll spend your time in the field and in collaboration with site teams, working to solve real hiring challenges in your market. You might start your day analyzing local labor trends and market data, then transition to meeting with community partners like workforce development boards or local organizations to strengthen candidate pipelines. You could facilitate a job fair at a community center, conduct outreach at transit hubs, or work alongside site leadership to plan a hiring event. Your role bridges the gap between Amazon's hiring needs and the communities we serve, requiring you to think creatively about how to reach candidates through channels beyond traditional digital platforms. You'll document what works in your market and share those insights with colleagues across the organization, helping to build a playbook of effective strategies that others can adapt and scale.
Responsibilities
Conduct in-market assessments to understand labor supply, competitor landscape, and community dynamics
Identify structural and environmental barriers affecting applicant flow and hiring conversion
Develop and maintain market intelligence to inform channel strategy and resource allocation
Surface actionable insights to the broader Candidate Attraction Team based on ground-level findings
Build relationships with local workforce development boards, community colleges, libraries, faith-based organizations, and other community partners
Represent Amazon at job fairs, community events, and local hiring forums
Execute grassroots tactics — door-to-door, flyer distribution, transit advertising, and direct community outreach — in areas with limited digital access
Develop trusted local networks that generate sustained candidate referrals and word-of-mouth awareness
Collaborate with site operations and HR teams to align on hiring goals, schedules, and event planning
Support new hire events and virtual application sessions to improve show rates and conversion
Advise site leadership on local labor market conditions and community-specific outreach strategies
Identify and escalate site-level issues that affect candidate experience or hiring outcomes
Document effective outreach tactics and market-specific strategies into reusable playbooks
Share learnings across the Candidate Attraction Team to support scalable, consistent execution
Contribute to process improvements that increase efficiency and reduce cost-per-hire
Responsible for developing and executing candidate attraction strategies that optimize labor costs and maintain consistent fill rates in volatile labor markets
Responsible for building and maintaining strategic partnerships with government officials, workforce agencies, and public sector organizations to support site expansion
Serve as a key representative in critical stakeholder relationships across federal, state, and local levels
Collaborate with cross-functional teams including Marketing, Business Management, Workforce Intelligence, Public Policy, Public Relations, and Employee Relations
Responsible for implementation of data-driven solutions to reduce cost-per-hire and improve candidate experience
Requirements
Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience
Knowledge of Microsoft Office products and applications
Experience building and growing relationships with internal and external partners
3+ years of experience in recruiting, workforce development, field marketing, or a related function
Valid driver's license
Nice-to-haves
Experience in recruiting especially high volume hiring, both within direct hiring and outsourcing capacities
Experience implementing repeatable processes and driving automation or standardization
Experience working independently with minimal supervision, or experience that includes strong analytical skills, attention to detail, and effective communication abilities
Familiarity with applicant tracking systems and recruitment marketing tools
Prior experience working in rural, underserved, or labor-constrained markets
Strong communication skills — able to represent Amazon credibly with diverse audiences
Benefits
sign-on payments
restricted stock units (RSUs)
health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
