Overview
At BJ's Restaurants, we serve our award-winning craft beer, a Southern California twist on deep dish pizza, the world-renowned dessert - the Pizookie, and much more. BJ's is a $1 billion public restaurant company and a growth concept with a winning track record of introducing new on-trend menu offerings and opening new restaurants. We offer guests a high-energy, contemporary setting to enjoy special moments with gold standard service. Now is your chance to join our talented team that delivers a differentiated menu and experience to guests across the U.S.
Responsibilities
Digital Experience & Ecommerce Execution
* Support the Director in communicating with the cross-functional team members and agency partners to drive progress on web projects and maintain project timelines.
* Support the day-to-day management of BJ's website and mobile app, ensuring content accuracy, promotional updates, and optimal functionality.
* Monitor digital performance dashboards; pull reports, track KPIs, and provide actionable insights to optimize traffic, conversion, and retention strategies.
* Partner with Marketing, IT, and Operations to implement UI/UX enhancements, personalization tactics, and new digital features.
* Execute the digital retail marketing calendar, including launching and analyzing promotions and ad campaigns across all channels.
Third-Party Platform & Off-Premise Operations
* Assist with managing menus, pricing, placement, and promotions across all third-party delivery platforms.
* Coordinate with Operations and IT to troubleshoot ordering, integration, or fulfillment issues.
* Track and analyze partner performance, highlighting growth opportunities and identifying service gaps.
SEO & Content Execution & Optimization
* Leverage data and insights to identify SEO, searchability, and website improvement opportunities.
* Execute SEO updates (e.g., metadata, on-page optimizations, keyword research) to maximize visibility in organic search.
* Collaborate with content, design and technical agencies to run A/B tests, ensure digital assets are conversion-optimized and aligned with brand standards, and manage digital projects.
CRM and Email Marketing
* Define audience segments using first-party data and behavioral signals.
* Design multi-touch lifecycle journeys (welcome, onboarding, nurture, cross-sell/upsell, win-back, reactivation).
* Calendar planning, campaign briefs, design, deployment, and post-campaign analysis.
* Develop creative and copy frameworks, subject line and CTA testing, and personalization at scale.
Analytics & Reporting
* Compile and analyze ecommerce, off-premise, and digital marketing data to identify trends and recommend improvements.
* Support budget tracking for digital initiatives, ensuring accuracy in spend reporting and ROI insights.
Qualifications
* Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
* 2+ years of experience in ecommerce, digital marketing, SEO, or digital operations.
* Strong analytical mindset with proficiency in tools such as Google Analytics, Adobe Analytics, or similar platforms.
* Basic knowledge of CMS system management, Microsoft office, SEO and digital merchandising principles. Adobe photoshop experience a plus.
* Detail-oriented, highly organized, and collaborative, with the ability to manage multiple ongoing projects.
* Bonus: Prior experience with restaurant, retail, or third-party marketplace platforms or operations (DoorDash, Uber Eats, Grubhub, etc.).
Pay Range
USD $75,000.00 - USD $85,000.00 /Yr.
